Tuesday, 14 October 2014 21:10

ODI Aaron Gwin Grips

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Now in stock

Monday, 06 October 2014 15:22

GOPRO Hero 4

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As usual Gopro has released info on their new Hero 4 which will be out just in time for Christmas.  Two editions available , black and silver with the black being more geared towards the professional film maker.   We are accepting pre orders so act now if you want one for sure by Christmas.


Friday, 26 September 2014 20:18

ROCK SHOX RS 1 is here

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Just arrived this afternoon.  Gorgeous!   Ready to mount for whoever has pockets deep enough!

Saturday, 20 September 2014 15:18

Renthals New Apex Stem In Stock!

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Probably the nicest stem we've ever seen.  Perfect choice for xc,am,dh.  Pair it with a Renthal bar for the ultimate combo.  All here at East Side

Wednesday, 10 September 2014 16:47

Chris King Sour Apple

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Now taking orders for this limited one time only Sour Apple colorway.  Will only be produced once.  We will have stock of a few items.

Monday, 25 August 2014 19:33

Renthal bars and grips

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Full selection of Renthal bars and grips back in stock including the new full width carbon bars.

Tuesday, 19 August 2014 17:39

Specialized Fatboys in stock

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2015 Fatboys are here!   Secure yours for this upcoming off season.  Base and Expert models in stock

Tuesday, 29 July 2014 21:03

2015 Specialized Bikes Early Release

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Specialized Introduces the Jynx and Relaunches the Pitch as Entry Level 650b Hardtails.  These bikes are now in stock at East Side.


Friday, 18 July 2014 21:10

2015 Fox limited edition stealth forks

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Fox 29" and 650b stealth edition forks in stock!

Wednesday, 09 July 2014 23:47

Specialized Limited Edition Saddles

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VERY limited release of some special edition saddles from Specialized.  We have one of each in stock



Belgian Classic, Chicane

The races held upon the twisting, undulating, cobbled roads of Belgium each spring represent the hallmarks of a certain breed of rider: tough, tactical, indomitable. Many of Belgium's hardest have aspired to earn the title of "Lion of Flanders". 
To celebrate the 100-plus year history of these iconic events—and, more notably, the gritty, talented riders that live for them—Specialized offers this limited edition saddle that combines time-honored materials and craftsmanship with modern Body Geometry technology.
Because even the most hardened man likes a comfortable place to sit. 
Toupé Rosso
Page through decades of motorsport (or, for that matter, bike racing) imagery: purpose-built machines, checkered flags, flowers, champagne, and beautiful women appearing together. And, more often than not, what is the color of the race-winning machines?
It's a given: Red Things Go Faster
So, if some red helps things go fast, then a lot of red should help things go faster. Therefore, something that's ALL RED should be fastest of all, right?
Romin Cork
Within the cycling lexicon the "corked" maxim—and other references to Champagne
date back to the early 1900s, when 6-day races were en vogue (as far as we're concerned, they still are) and champagne would flow freely to the victors. 
So, the cork became synonymous with having power or energy on demand. If you were "uncorked", you wound up "feeling flat". Your day was over. It's all so very clear, now. Isn't it? May you always be corked.